![]() Pinterest will also showcase collections of Pride-related pins at the top of all search results. Top hits include “pride outfit,” “pride makeup,” “gay pride,” and “pride quotes.” So the app is celebrating accordingly and rolling out a rainbow colored text filter to all Pride-related searches. ![]() The pinning app reports a 2930% increase in pride-related searches from June 2016-June 2018. Here are the campaigns we know about so far: Remember when Uber attached rainbow flags to all the cars on its interface for no reason? That said, some brands and apps are doing cool things. As millennials, we’ve grown wary of rainbow washing: when a brand splashes a rainbow on its wares without thought and “supports the LGBTQ community.” Sadly this disheartening trend is all too prevalent-these campaigns seem frivolous, tone-deaf, and aggravate the same community they’re trying to bolster. June is also lucky enough to host to Pride Month. ![]() Why? Summer Fridays, rooftop season, and it’s now culturally appropriate to wear white denim (as if we weren’t wearing it all along).
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